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Sloane Ranger

at 25 Silver Boutique
Sloane Ranger at 25 Silver Boutique

About Sloane Ranger

Sloane Ranger is a fashion and lifestyle brand that was created to mimic the effortless and preppy style exhibited in London. In the 1970s, a Sloane Ranger, or Sloanie, was a young, upper-middle class, fashion-oriented prepster living off of Sloane Square in Chelsea, London. The term stuck and became commonly used to refer to a preppy fashion aesthetic. Lady Diana Princess of Wales was characterized as the original Sloane Ranger, as she exhibited effortless yet classic style. Today, Sloane Ranger takes inspiration from Kate Middleton, Duchess of Cambridge.